Vidio.com : Increase Watch Time Duration

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Excited to share my story behind increase watch time on Vidio.com. As a product manager at Vidio I led a strategic project to make Vidio more interactive for millions of users.

Background and Problem Statements :

The Need for Online Streaming Platform

Streaming has become an integral part of our daily lives, from watching movies and TV shows to listening to music and playing games. The rise of streaming services has been incredible. There are no signs of slowing down down.Vidio.com is one of Indonesia’s most popular news and entertainment websites, with live streaming channels, critically acclaimed original content, and real-time audience involvement giving the opportunities and experiences for users to enjoy live streaming, watch TV, and anytime, as well as other exclusive show anytime and anywhere.

Move on to problems of Decrease Watch Time Vidio.com

Currently, vidio.com needs help to increase the duration of watch time because of several problems like advertisement problems, Bugs, Resolution, and Subscription Problems. Also, there are a lot of bugs in the application and issues with resolution causing the problems of decreased watch time in vidio.com

Project Goal :

Our main goal was simple yet ambitious: increase Vidio watch time duration by 20% and create a more satisfying user experience. We committed to delivering a better recommendation system, enhanced features, and improved user engagement.

Business Process and Product Vision

Business Model Canvas

here is the business model canvas for video :

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Stakeholder Analysis

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Business Process Modelling Diagram

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Market Segmentation

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